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Global Advertisers ‘Triumphs’ with German inner-wear brand campaign

International innerwear brand Triumph has recently buttoned up an OOH campaign in Mumbai to introduce its new product line. The campaign, titled ‘Body Make-up and Lace All-Over’, promotes Triumph’s products positioned to be ‘high quality, fashionable and durable, at affordable prices’. The 15-day campaign, which was rolled out in mid-January, will continue till the end of the month and has been executed by Global Advertisers at multiple locations in South Mumbai and suburbs to launch the new product line.

“This is a rather special campaign as it bridges the aspirations of Indian women and a high-quality German brand like Triumph. We selected locations for the sites rather carefully based on the intended demographic of the new lines, delivering an effective, low-cost customized campaign for Triumph,” says Sanjeev Gupta, MD, Global Advertisers.

Triumph undertook extensive research before introducing the lines that have been specifically selected and designed on basis of the bodies and lifestyles of Indian women. According to an industry report, Triumph had about 175 large format stores in the country with a plan to add 25 more in 2014 and also a plan to offer double of what it was offering in 2013. Last year, the brand had introduced its ‘Body Make-up’ line at the Triumph Fashion Show held in Hyatt Mumbai as part of an aggressive product push.

Global Advertisers helps Sindhudurg Builders Association woo Investors

In order to reach out to investors in Mumbai and locals of Sindhudurg for rich investment opportunities by new and upcoming real-estate projects in the area, Global Advertisers has recently executed a two-week campaign on behalf of the Builders Association of Sindhudurg.

Global Advertisers had bagged three consecutive campaigns for MCHI-CREDAI in the past six months and the company claims that it has been instrumental in attracting interest of investors in Mumbai, Nashik, Pune, Goa and Nagpur.


We have managed to deliver an innovative, cost-effective, and customised outdoor media campaign for the Builders Association of Sindhudurg. We are glad to have been entrusted with the campaign, and we request all builders to consider what we have on offer. We allow our clients to space their payments to us. We offer barter deals. We accept flats, plots, bungalows or even holiday homes as payment in lieu of hoardings. It is an exchange of value for value,” says Sanjeev Gupta, MD, Global Advertisers.

The company claims that outdoor advertising offers high ROI for real estate projects. In addition to hoardings, the campaign, which started on January 17, 2015, has also employed railway media and bus media in the Mumbai Metropolitan Region locations such as Dadar, Fort, Thane, CST and Dombivali.

Global Advertisers scores a hat-trick with the MCHI-CREDAI OOH campaign

 

 After an exhibition for MCHI Mumbai and Nashik, Global Advertisers is in the middle of executing another campaign for MCHI Thane, scheduled later this January. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using a host of OOH media like hoardings, BQS, gantries and platform boards to promote the forthcoming exhibition.
“We have designed the campaign with the twin goals of increasing footfalls at the site and also heightening the buzz leading to the exhibition in the days ahead. We are happy to be scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span," he adds.

Formed in 1982, the association is one of the most prominent bodies of real estate developers in Mumbai and MMR. The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India and is also affiliated with leading industry associations like CII, FICCI, IMC and others.

Global Advertisers has a list of real estate clients such as XRBIA, L & T Realty, Ariisto Bellanza, Ruparel Realty, Veena Developers, Squarefeet Group, Nirmal Lifestyle, Rajesh Lifespaces, Godrej Properties, and R-City.

BBC report crowns Global's much awarded site in list of world's best

Mumbai based OOH giant scores a first for Indian OOH industry by becoming first to attract international media attention

A report surveying the hoarding industry across the world by the British Broadcasting Corporation confirms that Global Advertisers owns India's most expensive hoarding site in Bandra. The report filed by BBC's Tom Heyden surveys the biggest, best and most expensive hoardings across cities like Tokyo, New York, Shanghai and Mumbai.

Amit Gupta, MD of Global Advertisers, is the only Indian outdoor entrepreneur, to be featured in the report in which Global's (120 feet by 140 feet) hoarding in Bandra finds notable mention. The hoarding is the only Indian hoarding to be thus featured.






Global Advertisers is a leader in outdoor media innovation headquartered in Mumbai with pan India reach and the largest number of premium hoarding sites in the Mumbai Metropolitan Region. "We are delighted to be the only outdoor media solutions company to be featured in the report on the best hoardings in the world. Our clients, vendors and my team made this wonderful achievement possible. I thank all of them," said Amit Gupta.

 BBC News : The world's best billboard site

 

In India, Mumbai, Calcutta and Chennai all have busy billboard sites. Mumbai has the most expensive spot - the 120 x 140ft site at Bandra. It's above a stretch of highway that connects the two business districts of Mumbai, and is among the busiest roads in the city, says Amit Gupta of Global Advertisers.